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Why we LOVE DOGS, EAT PIGS and WEAR COWS - An INTRODUCTION to CARNISM by Melanie Joy, PhD

Anyone who considers themselves to be a Vegan Advocate and who attends Vegan Festivals and Conferences, as well as engaging with the Vegan community on social media, will be aware of the work of Dr Melanie Joy. Certainly, I had seen her Tedx Talk on YouTube (‘Toward Rational, Authentic Food Choices’) and knew that she was responsible for coining the term ‘Carnism’. I also knew that she had written ‘Why we Love Dogs, Eat Pigs and Wear Cows’ – but, till recently, I had not read it. I found it fascinating – most especially because it began to explain why it is that we vegans encounter so much resistance and downright ridicule when we try to explain to non-vegans the error of their ways! Of cour